The Navhind Times Archive

The hard glaze of ceramic products in Goa

The Indian ceramics industry ranks second in the world and produces around 13 per cent of the global output. Goa’s growing hotel and housing industry means that the market for ceramic products is strong, reports Bhiva P Parab

The appetite for style and aesthetics of the ever growing Goan hotel industry has created a good market for ceramic tiles. The industry has evolved in terms of wide range of designs available and due to the large number of tourists coming from various parts of the world. The hotel industry does regular renovation with new designs and styles which creates good market for the ceramic products.

Apart from the hotel industry there is also demand from the construction industry. Every project be it a small individual house to mega building projects requires varied types of tiles. Check reveals that, there are various options in ceramic wall and floor tiles. Some of the variety includes vitrified tiles, designer tiles, bathroom fittings and much more. The tiles come in a wide range of colours and textures to complement bathrooms, living rooms, corridors, study rooms and kitchen.

A summit on ceramics is due to be held shortly. Nilesh Jetpariya, president, Vibrant Ceramics Expo and Summit-2017, says that, Goa is known as a tourists destination and the state is estimated to have more than 5,000 small and big hotels. “Goa has also become a construction hub. It has resulted in thriving market for ceramic products,” he says.

Jetpariya purpose in arriving ahead of the summit is to increase awareness among Goans of the industry and also to highlight the fact that India stands second after China when it comes to ceramic production. Another observation he makes is that user industries must not import but use products that are made in India. “If that happens we can overtake all other nations including China,” he says. The India’s ceramic industry is looking to almost double its turnover to Rs 50,000 crore by 2020.

“India is the second largest tiles market in the world. While the global tiles production grew at 6.3 per cent annually for the period 2006-2013, production in India grew almost double at 12.0 per cent during the same period. Tiles accounts for close to 60 per cent of the total ceramic demand in India. Overall demand is expected to grow at a CAGR of 8.7 per cent during the period 2014-2019,” adds Jetpariya.

He also said that, the industry is in line with the key agenda of the government of make in India, Skill India, and Swachh Bharat Abhiyaan amongst others.  “It is our constant endeavour to keep innovating and contribute to the country’s economic growth and create further employment across states.  At present, we are contributing to close to US $ 4 billion in revenues and employ more than 10 lakhs skilled and unskilled personnel.”

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