The fantasy shot for sport lovers
Online fantasy sports are the latest to catch on with youngsters. It is a virtual game where participants play with virtual teams of real players of a professional sport. Most premier leagues and big sporting events offer a fantasy platform reflecting their growing popularity in the market.
Recently, StarPick, a United Kingdom registered company with subsidiary in India announced its presence in the Goa market. The company’s fantasy sports platform will kick off with the IPL Season XI followed by the world cup, European Football, Pro Kabaddi League and many other sports in the coming months, said, Trigam Mukherjee, co-founder and chief operating officer, StarPick.
He said that, the platform offers users the opportunity to win prizes worth Rs 60 lakhs over the first four IPL matches in Game Week 1. “Fantasy sports are an extension of real sports. Playing a sport requires a level of skill and can only be played by a person who knows the game,” he said, adding that, “Goa has a good prospects of attracting customers on the fantasy platform.”
Explaining the demand, he said that the market for fantasy sports is universal and is not restricted to a particular geography. Further if players don’t have knowledge of football or cricket they cannot play fantasy sports.
Mukherjee estimates the market for fantasy sports to be as high as 400 million which is the population of people in India who watch cricket. “It is not going to overnight and will take time. But in year one we would like to have atleast 10-15 per cent of the 400 million strong market,” he said.